Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making
Crossref DOI link: https://doi.org/10.1007/s11002-020-09520-0
Published Online: 2020-06-06
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mormann, Milica
Griffiths, Tom
Janiszewski, Chris
Russo, J. Edward
Aribarg, Anocha
Ashby, Nathaniel J. S.
Bagchi, Rajesh
Bhatia, Sudeep
Kovacheva, Aleksandra
Meissner, Martin
Mrkva, Kellen J.
Text and Data Mining valid from 2020-06-06
Version of Record valid from 2020-06-06
Article History
First Online: 6 June 2020