Emotion regulation in the marketplace: the role of pleasant brand personalities
Crossref DOI link: https://doi.org/10.1007/s11002-020-09545-5
Published Online: 2020-10-08
Published Print: 2021-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Trump, Rebecca K. http://orcid.org/0000-0001-7737-4973
Newman, Kevin P.
Text and Data Mining valid from 2020-10-08
Version of Record valid from 2020-10-08
Article History
Accepted: 29 September 2020
First Online: 8 October 2020