The role of betrayal in the response to value and performance brand crisis
Crossref DOI link: https://doi.org/10.1007/s11002-021-09559-7
Published Online: 2021-01-20
Published Print: 2021-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Baghi, Ilaria http://orcid.org/0000-0001-9397-3810
Gabrielli, Veronica
Text and Data Mining valid from 2021-01-20
Version of Record valid from 2021-01-20
Article History
Accepted: 3 January 2021
First Online: 20 January 2021