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The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures

Published Online: 2021-05-10

Published Print: 2022-03

Authors

Pozharliev, Rumen http://orcid.org/0000-0001-5573-0228
De Angelis, Matteo

Rossi, Dario
Funding

Funding for this research was provided by:

Luiss University
License Information

Text and Data Mining valid from 2021-05-10

Version of Record valid from 2021-05-10
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Article History

Accepted: 27 April 2021

First Online: 10 May 2021

Declarations

:

: The authors declare no competing interests.

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