Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
Crossref DOI link: https://doi.org/10.1007/s11002-021-09592-6
Published Online: 2021-08-19
Published Print: 2022-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sridhar, Karthik
Kumar, Ashish
Bezawada, Ram
Text and Data Mining valid from 2021-08-19
Version of Record valid from 2021-08-19
Article History
Accepted: 29 July 2021
First Online: 19 August 2021
Declarations
:
: The authors declare no competing interests.