Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Crossref DOI link: https://doi.org/10.1007/s11002-021-09602-7
Published Online: 2021-12-10
Published Print: 2022-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Jie http://orcid.org/0000-0001-5541-142X
Fan, Wenjian
Wei, Junlong
Liu, Zunli
Funding for this research was provided by:
National Natural Science Foundation of China (71472124, 71840009)
Text and Data Mining valid from 2021-12-10
Version of Record valid from 2021-12-10
Article History
Accepted: 16 November 2021
First Online: 10 December 2021