Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
Crossref DOI link: https://doi.org/10.1007/s11129-014-9146-6
Published Online: 2014-05-28
Published Print: 2014-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lewis, Randall A.
Reiley, David H.
Text and Data Mining valid from 2014-05-28