Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention
Crossref DOI link: https://doi.org/10.1007/s11129-017-9181-1
Published Online: 2017-04-25
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lee, Seung Hwan
Fay, Scott
License valid from 2017-04-25
