The impact of advertising along the conversion funnel
Crossref DOI link: https://doi.org/10.1007/s11129-017-9184-y
Published Online: 2017-08-05
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Seiler, Stephan
Yao, Song
License valid from 2017-08-05