Implications of parent brand inertia for multiproduct pricing
Crossref DOI link: https://doi.org/10.1007/s11129-017-9187-8
Published Online: 2017-07-14
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pavlidis, Polykarpos
Ellickson, Paul B.
License valid from 2017-07-14
