Television ad-skipping, consumption complementarities and the consumer demand for advertising
Crossref DOI link: https://doi.org/10.1007/s11129-017-9192-y
Published Online: 2017-10-03
Published Print: 2018-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tuchman, Anna E.
Nair, Harikesh S. http://orcid.org/0000-0003-1697-7767
Gardete, Pedro M.
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