Leveraging loyalty programs using competitor based targeting
Crossref DOI link: https://doi.org/10.1007/s11129-021-09237-y
Published Online: 2022-01-10
Published Print: 2021-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Taylor, Wayne
Hollenbeck, Brett http://orcid.org/0000-0001-9848-9366
Text and Data Mining valid from 2021-12-01
Version of Record valid from 2021-12-01
Article History
Received: 25 June 2020
Accepted: 27 July 2021
First Online: 10 January 2022