Are consumers averse to sponsored messages? The role of search advertising in information discovery
Crossref DOI link: https://doi.org/10.1007/s11129-023-09270-z
Published Online: 2023-11-20
Published Print: 2024-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sahni, Navdeep S. http://orcid.org/0000-0002-5637-5499
Zhang, Charles
Text and Data Mining valid from 2023-11-20
Version of Record valid from 2023-11-20
Article History
Received: 3 August 2022
Accepted: 12 September 2023
First Online: 20 November 2023