Advertising investments on television: real option estimation through Markov chains
Crossref DOI link: https://doi.org/10.1007/s11135-024-01874-1
Published Online: 2024-04-15
Update policy: https://doi.org/10.1007/springer_crossmark_policy
D’Amico, G.
De Blasis, R.
Vigna, V. http://orcid.org/0009-0008-4949-0318
Funding for this research was provided by:
UniversitĂ degli Studi G. D'Annunzio Chieti Pescara
Text and Data Mining valid from 2024-04-15
Version of Record valid from 2024-04-15
Article History
Accepted: 5 March 2024
First Online: 15 April 2024
Declarations
:
: The authors have not disclosed any competing interests.