Sharing Audience Data: Strategic Participation in Behavioral Advertising Networks
Crossref DOI link: https://doi.org/10.1007/s11151-017-9605-9
Published Online: 2017-11-24
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schmeiser, Steven
License valid from 2017-11-24