Identifying research topics in marketing science along the past decade: a content analysis
Crossref DOI link: https://doi.org/10.1007/s11192-018-2851-2
Published Online: 2018-07-27
Published Print: 2018-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Barahona, Igor http://orcid.org/0000-0002-1409-439X
Hernández, Daría Micaela
Pérez-Villarreal, Héctor Hugo
del Pilar Martínez-Ruíz, María
Text and Data Mining valid from 2018-07-27
Article History
Received: 20 January 2018
First Online: 27 July 2018