What customer information should companies use for customer relationship management? Practical insights from empirical research
Crossref DOI link: https://doi.org/10.1007/s11301-014-0110-z
Published Online: 2015-01-08
Published Print: 2015-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Reimer, Kerstin
Becker, Jan U.
Text and Data Mining valid from 2015-01-08