Global Optimization for Advertisement Selection in Sponsored Search
Crossref DOI link: https://doi.org/10.1007/s11390-015-1523-4
Published Online: 2015-03-13
Published Print: 2015-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cui, Qing
Bai, Feng-Shan
Gao, Bin
Liu, Tie-Yan
Text and Data Mining valid from 2015-03-01