Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations
Crossref DOI link: https://doi.org/10.1007/s11575-021-00450-1
Published Online: 2021-08-18
Published Print: 2021-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Swoboda, Bernhard
Sinning, Carolina
Funding for this research was provided by:
Universität Trier
Text and Data Mining valid from 2021-08-01
Version of Record valid from 2021-08-18
Article History
Received: 15 January 2021
Revised: 31 May 2021
Accepted: 26 June 2021
First Online: 18 August 2021
Declarations
:
: None.