Meitz, Tino/Borchers, Nils/Naderer, Brigitte (Hrsg.): Schlüsselwerke der Werbeforschung.
Crossref DOI link: https://doi.org/10.1007/s11616-024-00838-7
Published Online: 2024-03-26
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Driesen, Cornelia
Funding for this research was provided by:
Universität Bremen
Text and Data Mining valid from 2024-03-26
Version of Record valid from 2024-03-26
Article History
Accepted: 7 March 2024
First Online: 26 March 2024