Erfordert die Sharing Economy neue Mechanismen der Markenführung?
Crossref DOI link: https://doi.org/10.1007/s11621-015-0550-4
Published Online: 2015-08-12
Published Print: 2015-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kindel, Heike
Kobbe, Pola Charlotte
Mertens, Artur
Munzinger, Uwe
Text and Data Mining valid from 2015-08-01