Service-Dominant Logic in Practice — Using Online Customer Communities and Personas
Crossref DOI link: https://doi.org/10.1007/s11621-015-0564-y
Published Online: 2015-10-12
Published Print: 2015-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schäfer, Adrienne
Klammer, Julia
Text and Data Mining valid from 2015-10-01