Measuring word-of-mouth activity after a service encounter: are we measuring what customers communicate?
Crossref DOI link: https://doi.org/10.1007/s11628-015-0268-z
Published Online: 2015-01-29
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Terblanche, Nic S.
Text and Data Mining valid from 2015-01-29