Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry
Crossref DOI link: https://doi.org/10.1007/s11628-018-0386-5
Published Online: 2018-09-18
Published Print: 2019-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, Dae-Young
Kim, Sung-Bum
Kim, Kathleen Jeehyae
Text and Data Mining valid from 2018-09-18
Article History
Received: 21 December 2017
Accepted: 14 September 2018
First Online: 18 September 2018