Transforming customer brand engagement to co-creation value through participation energy and effort
Crossref DOI link: https://doi.org/10.1007/s11628-021-00452-x
Published Online: 2021-07-14
Published Print: 2021-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
My-Quyen, Mai Thi
Hau, Le Nguyen
Funding for this research was provided by:
Viet Nam National University Ho Chi Minh City (NCM2019-20-02)
Text and Data Mining valid from 2021-07-14
Version of Record valid from 2021-07-14
Article History
Received: 2 February 2021
Accepted: 2 July 2021
First Online: 14 July 2021