The dark side of customer co-creation: exploring the consequences of failed co-created services
Crossref DOI link: https://doi.org/10.1007/s11747-014-0387-4
Published Online: 2014-05-14
Published Print: 2015-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Heidenreich, Sven
Wittkowski, Kristina
Handrich, Matthias
Falk, Tomas
Text and Data Mining valid from 2014-05-14