Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
Crossref DOI link: https://doi.org/10.1007/s11747-014-0388-3
Published Online: 2014-06-01
Published Print: 2015-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hennig-Thurau, Thorsten
Wiertz, Caroline
Feldhaus, Fabian
Text and Data Mining valid from 2014-06-01