More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes
Crossref DOI link: https://doi.org/10.1007/s11747-014-0389-2
Published Online: 2014-05-07
Published Print: 2015-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Laporte, Sandra
Laurent, Gilles
Text and Data Mining valid from 2014-05-07