Structural marketing: using organizational structure to achieve marketing objectives
Crossref DOI link: https://doi.org/10.1007/s11747-014-0402-9
Published Online: 2014-08-26
Published Print: 2015-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lee, Ju-Yeon
Kozlenkova, Irina V.
Palmatier, Robert W.
Text and Data Mining valid from 2014-08-26