Your mileage may vary: Managing untargeted consumers’ reactions to promotions
Crossref DOI link: https://doi.org/10.1007/s11747-014-0404-7
Published Online: 2014-08-15
Published Print: 2015-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Thompson, Scott A.
Gooner, Richard A.
Kim, Anthony
Text and Data Mining valid from 2014-08-15