The effects of creativity on advertising wear-in and wear-out
Crossref DOI link: https://doi.org/10.1007/s11747-014-0414-5
Published Online: 2014-11-21
Published Print: 2016-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Jiemiao
Yang, Xiaojing
Smith, Robert E.
Text and Data Mining valid from 2014-11-21