The loss of the marketing department’s influence: is it really happening? And why worry?
Crossref DOI link: https://doi.org/10.1007/s11747-014-0416-3
Published Online: 2014-11-20
Published Print: 2015-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Homburg, Christian
Vomberg, Arnd
Enke, Margit
Grimm, Philipp H.
Text and Data Mining valid from 2014-11-20