Re-conceptualizing cognitive and affective customer–company identification: the role of self-motives and different customer-based outcomes
Crossref DOI link: https://doi.org/10.1007/s11747-014-0421-6
Published Online: 2015-01-09
Published Print: 2016-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wolter, Jeremy S.
Cronin, J. Joseph Jr.
Text and Data Mining valid from 2015-01-09
Article History
Received: 13 February 2014
Accepted: 25 November 2014
First Online: 9 January 2015