Stakeholder marketing: theoretical foundations and required capabilities
Crossref DOI link: https://doi.org/10.1007/s11747-015-0424-y
Published Online: 2015-01-31
Published Print: 2015-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hillebrand, Bas
Driessen, Paul H.
Koll, Oliver
License valid from 2015-01-31