Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
Crossref DOI link: https://doi.org/10.1007/s11747-015-0431-z
Published Online: 2015-03-14
Published Print: 2016-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Srinivasan, Shuba
Rutz, Oliver J.
Pauwels, Koen
Text and Data Mining valid from 2015-03-14