Strategic marketing ambidexterity: antecedents and financial consequences
Crossref DOI link: https://doi.org/10.1007/s11747-015-0438-5
Published Online: 2015-04-25
Published Print: 2016-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Josephson, Brett W.
Johnson, Jean L.
Mariadoss, Babu John
Text and Data Mining valid from 2015-04-25