Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Crossref DOI link: https://doi.org/10.1007/s11747-015-0443-8
Published Online: 2015-04-26
Published Print: 2015-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Beverland, Michael B.
Wilner, Sarah J. S.
Micheli, Pietro
Text and Data Mining valid from 2015-04-26