Customer win-back: the role of attributions and perceptions in customers’ willingness to return
Crossref DOI link: https://doi.org/10.1007/s11747-015-0453-6
Published Online: 2015-06-16
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pick, Doreén
Thomas, Jacquelyn S.
Tillmanns, Sebastian
Krafft, Manfred http://orcid.org/0000-0002-9394-9519
Text and Data Mining valid from 2015-06-16