Customer experience management: toward implementing an evolving marketing concept
Crossref DOI link: https://doi.org/10.1007/s11747-015-0460-7
Published Online: 2015-08-19
Published Print: 2017-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Homburg, Christian
Jozić, Danijel
Kuehnl, Christina
Text and Data Mining valid from 2015-08-19