B2B relationship calculus: quantifying resource effects in service-dominant logic
Crossref DOI link: https://doi.org/10.1007/s11747-015-0467-0
Published Online: 2015-12-10
Published Print: 2017-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
deLeon, Anthony J.
Chatterjee, Sharmila C.
Funding for this research was provided by:
Marketing Science Institute (MSI research award #4-1449)
License valid from 2015-12-10