Extrinsic versus intrinsic approaches to managing a multi-brand salesforce: when and how do they work?
Crossref DOI link: https://doi.org/10.1007/s11747-016-0473-x
Published Online: 2016-02-11
Published Print: 2016-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gillespie, Erin Adamson
Noble, Stephanie M.
Lam, Son K.
Text and Data Mining valid from 2016-02-11