The argument for consumer-based strategy papers
Crossref DOI link: https://doi.org/10.1007/s11747-016-0474-9
Published Online: 2016-02-22
Published Print: 2016-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dahl, Darren W.
Text and Data Mining valid from 2016-02-22