The effects of customer equity drivers on loyalty across services industries and firms
Crossref DOI link: https://doi.org/10.1007/s11747-016-0477-6
Published Online: 2016-03-11
Published Print: 2017-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ou, Yi-Chun
Verhoef, Peter C.
Wiesel, Thorsten
License valid from 2016-03-11