Habit slips: when consumers unintentionally resist new products
Crossref DOI link: https://doi.org/10.1007/s11747-016-0482-9
Published Online: 2016-06-07
Published Print: 2017-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Labrecque, Jennifer S.
Wood, Wendy
Neal, David T.
Harrington, Nick
Funding for this research was provided by:
Procter & Gamble
License valid from 2016-06-07