Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
Crossref DOI link: https://doi.org/10.1007/s11747-016-0484-7
Published Online: 2016-06-14
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kumar, V.
Choi, JeeWon Brianna
Greene, Mallik
License valid from 2016-06-14