Do managers know what their customers think and why?
Crossref DOI link: https://doi.org/10.1007/s11747-016-0487-4
Published Online: 2016-06-01
Published Print: 2017-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hult, G. Tomas M.
Morgeson, Forrest V. III
Morgan, Neil A.
Mithas, Sunil
Fornell, Claes
Text and Data Mining valid from 2016-06-01
Article History
Received: 31 August 2015
Accepted: 16 May 2016
First Online: 1 June 2016