The role of data privacy in marketing
Crossref DOI link: https://doi.org/10.1007/s11747-016-0495-4
Published Online: 2016-09-22
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Martin, Kelly D.
Murphy, Patrick E.
License valid from 2016-09-22
