The effectiveness of celebrity endorsements: a meta-analysis
Crossref DOI link: https://doi.org/10.1007/s11747-016-0503-8
Published Online: 2016-10-12
Published Print: 2017-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Knoll, Johannes
Matthes, Jörg http://orcid.org/0000-0001-9408-955X
Funding for this research was provided by:
University of Vienna
License valid from 2016-10-12