Toward a theory of customer engagement marketing
Crossref DOI link: https://doi.org/10.1007/s11747-016-0509-2
Published Online: 2016-12-15
Published Print: 2017-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Harmeling, Colleen M.
Moffett, Jordan W.
Arnold, Mark J.
Carlson, Brad D.
License valid from 2016-12-15