Executing on a customer engagement strategy
Crossref DOI link: https://doi.org/10.1007/s11747-016-0513-6
Published Online: 2017-01-18
Published Print: 2017-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Venkatesan, Rajkumar
License valid from 2017-01-18